Smart pushes into UK education market with Steljes upgrade offer
UK distributor Steljes is targeting the education market with an upgrade programme that offers cash for replacing old whiteboards and projectors with Smart products.
Steljes hopes the initiative will enable its resellers to take advantage of opportunities arising as education establishments start to replace old interactive whiteboards and projectors.
The Upgrade Programme is available for all educational establishments until March 31, 2012.
Under the terms of the programme, educational establishments will be able to replace selected existing Smart Board interactive whiteboards or competitive products and receive up to £250 off when they purchase either the Smart Board 600 or 800 interactive whiteboard systems.
Products qualifying for upgrade are:
- SMART Board 500 series can be upgraded to the SMART Board 600 or 800 interactive whiteboard systems
- SMART Board 600 series can be upgraded to the SMART Board 800 series
- Selected non-Smart interactive whiteboards can be upgraded to the SMART Board 600 or 800 series
- Any projector, upgraded with an interactive whiteboard, can be upgraded to a Smart UF75 projector
"The upgrade programme represents a huge opportunity for our resellers with many projectors and interactive whiteboards coming to the end of their life. We estimate that in the interactive whiteboard market alone, there are approximately 69,000 SMART Board interactive whiteboard 500 series that are coming to the end of their life and approximately 30,000 competitor boards," said Martine Dodwell-Bennett, sales and marketing director at Steljes.