Signage takes centre stage on eve of ISE

Integrated Systems Europe is underlining the growing importance of digital signage throughout Europe, kicking off ISE 2011 with a dedicated conference.

DiSCO, will be held on January 31 at the Amsterdam RAI in the Netherlands. The conference is a joint venture between ISE, Invidis Consulting and trade association OVAB Europe.

The conference is split into to two tracks. The first one, Business & Strategy, will run from 08:00 until 18:30 and features presentations on topics as diverse as interactivity, content syndication, augmented reality and mobile technology.

In addition a Case Study Track will run from 13:00 until 18:00 and is focused on delivering real-world examples of how digital signage can be implemented in a variety of applications, from transport and hospitality to corporate environments. This track is aimed at AV systems integrators looking to expand their offering to include digital signage, and will be followed, on the morning of February 1 by a guided tour of signage products at the trade show.

A two-track pricing structure will give delegates the chance to register for Track 2 only at a reduced price, while those who have registered for Track 1 can ‘switch tracks’ at times of their own choosing throughout the afternoon. Admission to ISE 2011 will be free of charge to all delegates.

Mike Blackman, managing director of Integrated Systems Events, said the time was right to “broaden the scope of the [signage conference] to embrace some of the new applications that are opening up opportunities for digital-signage manufacturers and integrators alike.

Florian Rotberg, managing director, Invidis Consulting, claimed the digital advertising and signage had witnessed “substantial growth” over the past year. “With DiSCO… we will be putting this growth into context with the help of network operators, creative agencies, content creators and business analysts,” he said.

Organisers plan to unveil a complete conference programme shortly.