Sicko bolsters Shure’s EMEA operations

AUTHOR: Inavate

Shure Incorporated has appointed Fred Sicko as sales manager for its Europe, Middle East and Africa (EMEA) business unit

“Fred brings extensive pro audio industry experience and knowledge to this position, including seven years as sales manager at Shure Distribution GmbH,” said Markus Winkler, managing director of Shure’s EMEA Business Unit. “With his strong background, Fred will be an important part of our future business development in the region.”

Sicko will be responsible for providing sales, marketing, and market development support for the channel partners in those regions.