30.03.15

Sennheiser throws open doors of Innovation Campus

AUTHOR: Inavate

Sennheiser showcased its recently opened Innovation Campus in Wedermark, Germany to guests from politics, business and entertainment on March 17, 2015.

The facilities stretch across 7,000 square metres and facilitate collaboration between cross-functional focused on development of audio products. The ground floor accommodates a theatre and Germany’s first Sennheiser Flagship Store.

During the event, the Flagship Store hosted performances from artist Nik Nowak, who presented his work at the interface between sculpture and sound, and tonmeister Gregor Zielinsky who gave an insight into 3D Audio technology, often dubbed Immersive Audio.

The manufacturer hosted guided tours to showcase project areas aimed at promoting creative teamwork and illustrate the architectural design principle of propagating sound waves. The 200-seat theatre has exterior design inspired by Sennheiser’s MD 421 microphone.

“This theatre is primarily used to test and complete our stage products and to provide space for events in our large international Sennheiser network,” explained CEO Dr. Andreas Sennheiser.

“We are also in discussion with the University of Music, Drama and Media Hannover (HMTMH) concerning further opportunities for usage. We have maintained an excellent partnership with the HMTMH for ten years now. One idea is to use this auditorium to provide a forum for young people who are just starting out on their artistic career – for example by offering regular concerts in which we can introduce these artists to the public.”