09.12.15

Sennheiser targets Jordan for growth

Mig Cardamone sales and marketing director at sennheiser middle east

Sennheiser has partnered with Jordan-based systems integrator Advanced Solutions in a bid to increase the company’s market share in the country.

Sennheiser has partnered with Jordan-based systems integrator Advanced Solutions in a bid to increase the company’s market share in the country.

The move will bring conference, translation, tour guide and microphone products from Sennheiser’s System Solutions range to the local industry. Mig Cardamone, director of sales and marketing at Sennheiser Middle East commented that they hope to develop “a long term strategic partnership” with Advanced Solutions.

Speaking on the partnership, general manager at Advanced Solutions Sami Janho stated“We see this as the opportunity for Advanced Solutions to extend its conversations with existing clients and also penetrate into new industry verticals.”

Advanced Solutions will focus on bringing the System Solutions line to the business communications, hospitality, education, government, houses of worship, visitor audio solutions, and guided tours market segments. A particular focus will be on promoting Sennheiser’s TeamConnect, Mobile Connect, LSP 500 PRO, and ADN and ADN-W audio conference systems to companies within these sectors.

Advanced Solutions has been extensively trained on the product range in preparation for project lifecycle management and to position the company as an information provider to other systems integrators and solutions providers in Jordan.