Samsung announce new dealer programme.

AUTHOR: Inavate

Following significant product announcements at InfoComm 2008, Samsung Electronics has stepped up the pressure on current market leaders NEC displays in the UK large format display market place.

At an event held in London in the first week of July, Samsung unveiled 17 new display products for the digital signage and large format display sector, many of which had been seen in Las Vegas two weeks before at InfoComm. Products launched at the event included the DXN range of network enabled screens in both LCD and plasma from 32” all the way up to 80”. The company also announced Matrix ID, a self configuring video wall solution consisting of very narrow bezel displays which can be fitted together as a wall or a free standing column with three or four faces. Completing the announcements were touch screen products, and the MagicInfo screen management software.

Perhaps more interesting is the pitch that Samsung aimed at the resellers who attended the launch event in the shape of the Advantage+ Accreditation Programme. Apart from the usual language about technical product support and access to free demo stock, the company made specific reference to major competitor NEC, offering cash incentives to firms who successfully bid against their rivals with Samsung products

David Smith, Director of IT at Samsung Electronics said: “We are incredibly excited to be expanding our portfolio in the LFD market; our aim is to be a groundbreaking market leader in this sector and with this launch it will cement our position well into the future. There are many impressive products and solutions launching today that will help generate ongoing revenue streams for our customers. The product solutions will open up new opportunities for many businesses to communicate to their existing and new customers through the exciting next generation medium with rich, enticing and interactive content.”