Ram Vision supports Sport Relief
Sport Relief has turned to digital out of home (DOOH) solutions to help drive its latest charity campaign, partnering with network provider Ram Vision.
The digital network operator has donated space on thousands of screens in 29 UK shopping destinations to help the Sainsbury’s Sport Relief Mile recruit participants throughout the UK.
Sport Relief uses the power of sport and entertainment to raise money to help disadvantaged people in the UK and across the world’s poorest countries. The event culminates on the weekend of 23rd - 25th March, with a dedicated television broadcast and nationwide participation of the Sainsbury’s Sport Relief Mile.
The national campaign is being promoted throughout the UK on the Ram Vision screen network, ensuring promotion for the campaign in some of the busiest shopping destinations in the UK.
The campaign will run until the end of the official Sport Relief weekend on Sunday 25th March 2012.
Sport Relief Marketing Manager, Genny Murphy explains;
“We want to thank Ram Vision for helping us out so generously over the campaign, we are hoping that 2012 will be the most successful Sport Relief to date, and broadcasting to the UK shopping public will have a huge impact on our reach and coverage throughout the UK.”
Ram Vision Commercial Director, Paul Masterson commented;
“Ram Vision is always keen to support charities however we can. Sport Relief’s campaign is ideal for the shopping centre audience as the demographic of shoppers on a Saturday tends to be the same as the night of TV viewing audience so likely to engage with Sport Relief.
“There are hundreds of regional Miles happening throughout the UK, so our network means the charity can reach more regions and recruit even more participants for a very worthwhile cause.”