12.07.12

RAM joins Centrepoint in fight against youth homelessness

AUTHOR: Inavate

RAM Vision has partnered with UK homeless charity Centrepoint to donate £1M of airtime across its screen network in UK Shopping malls.

The campaign, titled Miles for Myles, will feature new artist and charity patron Kristyna Myles busking to raise donations to support the charity’s mission of giving young homeless people a future.

Kristyna, who is no stranger to busking having won the Radio 5 Live Busker of the Year Award in 2005 and has recently signed with DECCA Universal, will be in the Bluewater shopping centre on the 14th July from 12 – 4pm. This will further her goal to raise a minimum of £250,000 in a campaign which will see her travel 10,000 miles to drive awareness of the Centrepoint charity and the need to end youth homelessness through housing and support.

Centrepoint is the UK's leading charity for homeless young people, supporting 16-25 years olds with housing, learning, health and life skills.

The campaign was planned and created in-house by the RAM Vision’s creative department working closely with Kristyna, DECCA and Centrepoint. Throughout the campaign, the creative explains Kristyna’s mission, displays messages from Centrepoint and informs people how to donate.