04.11.09

Proel strengthens position in Norway

AUTHOR: Inavate

Proel has appointed Oslo headquartered Eivind H. Solberg (EHS Proshop) as its exclusive distributor for Norway.

EHS was established 40 years ago and has steadily grown from a custom installation company. Over the years it has expanded its business into other audio segments, such as turnkey projects, rental, commercial audio installation and distribution business.

“We have been very selective in our product portfolio,” said Pål Gulbrandsen, sales manager at EHS. “We don’t want to work with too many lines, but will focus on product lines that produce exactly the quality that matches our standards of service towards our customers. At EHS we have been searching for some time for a product line that could fit in to all our distribution segments, and this is exactly what Proel is. A quality brand with many interesting products, simply ‘value for the money’.”

EHS will introduce new products from Proel, including NET series speakers, Stage Gear DI boxes and various accessories. Furthermore the Norwegian company will handle M Series Compact mixers, Flash Speaker series, digital amplifiers from the Proel product line and many more items. EHS will also work with a wide selection from the current Proel master catalogue. The DH (Die Hard) range of accessories will also available through the EHS dealer network.