Proel distributes Beyerdynamic in Italy

AUTHOR: Inavate

Proel has scooped exclusive distribution for German microphone manufacturer, Beyerdynamic throughout Italy.

“The choice to undertake exclusive distribution of a brand like Beyerdynamic,” commented Fabrizio Sorbi, president of Proel Group, “fits into the company strategy that remains extremely sensitive to the demands and changes in the market. Proel is today able to offer its customers diversified and complete solutions in every market sector, including the professional segment. The new partnership with Beyerdynamic has been studied to produce ever more significant results in terms of competitiveness and growth.”

Wolfgang Leute, sales manager of Beyerdynamic, added: “In today’s challenging and demanding market, you need to make a difference to be successful. It’s not enough if you have excellent products and solutions, you also need distribution partners that have the right philosophy, dedication and passion. Therefore, we are very happy and excited about our new partnership with Proel. We are really looking forward to working together with this highly professional and sympathetic company, and we are convinced that the Italian music and pro audio market will clearly benefit from our strong co-operation”.