02.09.14

Prase scoops Lab.gruppen and Lake distribution deal

AUTHOR: Inavate

Italian distributor Prase Engineering is to take on Lab.gruppen and Lake after TC Group handed over exclusive distribution rights for Italy.

Prase already represented fellow TC Group brand Tannoy and the deal will see the Venice based company become the primary contact for all three brands in Italy from this month.

Ennio Prase, CEO of Prase Engineering, commented: “We have had a very strong working relationship with TC Group via the Tannoy brand for some time, so it is a joy to finally add products from Lab.gruppen and Lake to the offering for our customers. Both of these brands have a strong reputation for quality, and we look forward to enhancing that reputation in Italy.”

Stephan Grawe, TC Group’s international sales manager for Tour and Install, said: “Prase Engineering have been one of our strongest international partners for some time, so it makes keen business sense to align our brands with a company like them. Their record of quality service and outstanding training was one of the key reasons for making this decision, and I’m sure they will provide the very best for Lab.gruppen and Lake customers in Italy.”

Prase Engineering scooped the Distributor of the Year accolade in the 2014 InAVation Awards. Entries are open now ahead of the 2015 event. For more information head to the InAVation Awards website.