06.08.12

Powersoft pushes into Poland

AUTHOR: Inavate

Powersoft, an Italian amplifier manufacturer, is shoring up its position in Poland, signing SoundTrade as exclusive ditributor for the region and establishing a strategic partnership with Pol Audio.

SoundTrade was founded in 2001 and has steadily expanded out of its core MI business, in to pro audio.

“I have known SoundTrade for several years and have always been very impressed by their extremely professional approach to sales and marketing,” said Steve Smith, touring account manager at Powersoft’s. “When looking to enlarge our distribution in Poland, they were the natural choice for me and I am very pleased to have them on-board.”

Marcin Pytel, managing director of SoundTrade, said: “The addition of Powersoft to our portfolio is an important strategic step for us. We have been distributing Turbosound for several years and feel the time is right to invest in the expansion of our pro-audio business unit.”

SoundTrade will promote Powersoft products with a series of hands-on demonstrations. “We are basing our launch on Powersoft’s Refresh Your System campaign,” explained Miroslaw Stepinski, founder and CEO of SoundTrade. “We want to give our customers the possibility to test drive Powersoft amps with their existing systems.

Powersoft has also embarked on a strategic partnership with the local loudspeaker manufacturer Pol Audio. This alliance gives Pol Audio the possibility of supplying Powersoft amplifiers bundled together with their professional audio systems.