18.01.12

Polycom announces cloud offering to target SMB sector

AUTHOR: Inavate

Polycom has detailed its strategy to enable service providers (SPs) to offer cloud-delivered, Video-as-a-Service (VaaS) solutions to their customers.

Polycom is unveiling Polycom RealPresence Cloud, a wholesale, carrier-ready offering to enable SPs to quickly bring to market VaaS offerings. RealPresence Cloud solutions are designed specifically for SPs to equip them with the carrier-grade infrastructure, endpoints and services they need to offer businesses of all sizes subscription-based solutions for video collaboration.

The new offering for SPs is designed to accelerate the penetration and adoption of Polycom video collaboration solutions among small to medium sized businesses (SMBs) and enterprises who want either a hybrid solution of both premises-based video collaboration solutions and video on demand, or a pure VaaS solution. 

“Polycom RealPresence Cloud is a key component to our vision of making video collaboration ubiquitous. Service providers are critical partners to drive video collaboration growth through VaaS offerings, which will dramatically lower the up-front investment for SMBs and enterprises, enabling them to reap the benefits of video collaboration,” said Andy Miller, President and CEO, Polycom. “We want to make it as easy as possible for service providers to augment their existing offerings with video collaboration solutions. To that end, we’re removing the barriers to entry with our wholesale cloud offerings and other delivery options that meet service provider requirements related to investment, management, and operations, thereby enabling our partners to get to market faster and generate new revenue more quickly. Our go-to-market objective is clear: we will be an enabler of cloud services, partnering with service providers and, in-time, solutions providers, and unlike competitors, we will not compete with service providers or offer a retail service direct to end users.”

“Video Infrastructure as a Service dramatically reduces the cost of supporting multi-party conferencing. It will become a prerequisite for the support of pervasive video in the enterprise, for example in unified communications deployments,” according to Scott Morrison, managing vice president, Gartner, Inc.