Planar appoints Midwich as UK distributor
UK distributor Midwich has announced that it has been appointed as UK distributor by Planar Systems.
The agreement gives Midwich access to a broad family of display and video processing solutions that enables the company to support the growing sophistication and specialisation of the projects being undertaken by its reseller and integrator base.
Planar benefits from the agreement by achieving extended access to Midwich’s customer network and from the commitment Midwich has made to helping build the Planar brand in the UK and increase market awareness.
Jon Dew- Stanley, director of Solutions Sales at Midwich, said: “The extensive range of display technologies that can be specified using Planar products is a natural fit with our clients’ applications.
“When Planar’s displays are augmented with our other key technologies - such as audio systems, video processing and control products - we can provide complete audio visual systems that assist our trade customers in winning retail, corporate or education projects on both technical merit and commercial advantage.
Robert Stewart, VP of International Sales for Planar Systems, added: “The UK is a significant market, with substantial demand for the kind of complex, demanding applications for which Planar’s display technology is ideally suited. Midwich’s strategy of supporting the reseller with the delivery of complete, integrated – and often highly specialised - solutions is one that fits very well with Planar’s.”