Peerless-AV appoints Adam Dent for Western Europe

Peerless-AV has announced the appointment of Adam Dent as Director of Business Development for Western Europe.

Adam will be responsible for everything from the Nordics down to Italy, excluding the Iberian peninsula, and his focus will be to develop the existing distribution in these territories and to identify and secure new agreements in certain key countries.

Bringing firsthand experience of Pro-AV distribution across international territories, with Epson and Optoma, as well as successful spells in consumer focused businesses across EMEA and Latin America; Adam delivers a wealth of knowledge of the international markets and the key drivers to succeed in them.

“I am really delighted to be joining Peerless-AV at this exciting time in their development” states Adam. “The products are proven after many years in the US market, and the current AV environment and level of interest across Europe presents many excellent opportunities for the brand to grow and further strengthen its position as a market leader.”

"The appointment of Adam is another important piece in our ongoing strategy for the European market” commented Gordon Dutch, Managing Director of Peerless-AV Europe. “Adam has considerable experience and knowledge of the market which, coupled with his drive and enthusiasm and the sales support team we have in place, make me confident that he’ll be successful.”