Peavey forms Commercial Audio Division

AUTHOR: Inavate

Peavey has formed a Commercial Audio Division to handle MediaMatrix, Crest Audio and Architectural Acoustics. The move is designed to create an identifiable group of professional audio brands with dedicated support staff and clear communication channels.

The new division is headed up by MD Clive Roberts based in Corby, UK and Peavey Commercial Audio general manager, Kevin Ivey, based out of Peavey HQ in Meridian, USA.

EMEA distributors were introduced to the new division at a two-day distributor meeting that was recently held in Italy. Attendees met the new team and were given the opportunity to participate in a number of workshops that addressed very specific topics concerning the Commercial Audio Division and its products.

“The distributors’ meeting was a great opportunity to spend one-on-one time with our team that faces the customers,“ observed Ivey. “We have focused the last six months on strengthening our level of service and the quickness of our response to the needs of the distributors and customers. The attendance and level of commitment from the distributors is a strong sign that our formation of the Commercial Audio Division has been well received.”

James Kennedy; European sales manager, Andy Weingartner (based out of Germany); Virgil Lund in charge of UK sales development; and Serena Scott, who looks after distributor sales from Corby, all report to Roberts and Ivey. Andy Rust has taken on the role of European marketing manager. Reporting to Kennedy are support engineer, Chris Bennett who came from Meridian and is now also based out of Germany; service technician Lee Freer based in Corby; and MediaMatrix product specialist, Stephen Joy who has moved across from IT to work with James in the Commercial Audio Division on a full time basis.