Paragon takes on MicroTiles
Paragon Projection has taken on Christie MicroTiles as a trade only rental offering, placing an order for an initial batch of 50 units.
The company has depots strategically situated across the UK including Central London, the Midlands and Livingston, Scotland, enabling the company to service AV and multimedia companies nation wide.
Paragon had previously identified exhibition stands and conferences as key growth markets for it going forwards, and sales manager Mark Davies remarked:
“We were first introduced to MicroTiles at Christie’s [EMEA HQ] last year— but it was seeing them at the ISE Show in Amsterdam followed by Screen Media Expo in London that delivered the wow factor,” said Paragon sales manager, Mark Davies. “Seeing them in a stand context, they looked really impressive.
“We assessed the market for MicroTiles over a six month period — but the impact of them had hit us straight away,” admits Mark.
“We had also just taken on a new video wall so we were interested to make the comparison. But MicroTiles is so different — the way various shapes can be constructed, and the freedom that offers designers, is impressive; the concept seems to have been very well thought through.”