02.09.11

NY Fashion week to feature 3D presentations

The NY Times is reporting that 3D presentations could form an interesting new feature at this year’s New York Fashion Week. With over 250 shows and parties competing for the attention of visitors, designers are apparently looking at new ways of grabbing eyeballs and turning heads at the 2011 show.

One such designer is Norma Kali, who believes that a 3D movie format of a show allows clothes to be seen in more detail and by a much larger audience than a traditional cat walk, as people can watch from the comfort of their home computer. Her 3D work will be available on her website www.normakali3d.com from September 15th.

Speaking to the NY Times she said “Video is more descriptive, more entertaining and really the most detailed way to present a collection.”

Whilst preparing her collection, she made a short film and a look book of images using 3-D technology that can be viewed in different formats, including with any old red/blue cardboard glasses.

“You can show clothing with more depth,” Ms. Kamali continued. “This technology is not just going to be for games or entertainment. I think our industry will probably be able to use this more than most others.”

Another 3-D idea with potential is being developed by Nicola Formichetti, the Mugler creative director, who is working with a fantasy-gaming company on a video that will be shown in his BOFFO pop-up shop, opening Sept. 8 at 50 Walker Street. CCP Games created an avatar of the Mugler muse Zombie Boy (the guy with the brain tattoo on his cranium), who walks the catwalk wearing a leather jacket with crisscross belts that Mr. Formichetti designed expressly for the world of make-believe.