NFC Bootcamp staged at Screenmedia expo

Near field communications will be put under the spotlight as an NFC Bootcamp, presented by OTA Training and Merchant 360, heads to Secreenmedia expo at Earl’s Court on May 16 and 17.

The NFC Bootcamp, held from 9:00am to 5:00pm each day of the show, aims to instruct on how NFC can be harnessed to drive brand awareness and increase revenue.

It will be co-located with NFC Showcase which will feature NFC companies. Sponsors of the Bootcamps include Device Fidelity, Identive, ACS, Cellotape, Blue Bite, Mobile Monday Seattle, Maxim, NFC Jobs and supporting organisations including The Daily DOOH, The Smart Sense, EMF and ScreenMedia daily.

Robert Sabella, CEO & founder of OTA Training, said: "Near Field Communication will change forever how consumers engage with digital media. There is no better place to come and understand the impact this technology is going to have on the industry then at Screenmedia expo.

"We are very pleased to launch our European expansion in conjunction with this great event. It demonstrates the continual commitment that the Screenmedia expo has in bringing the most important and relevant technology developments to their attendees."

Mark Pigou, show director, Screen Events Ltd, added: "Screenmedia expo is evolving in line with the continued convergence of digital place based media platforms so for 2012 we will be showcasing more connected devices and important emerging technologies such as NFC."