New Sahara division gets Casio projectors for UK

Sahara Connect, a new division of Sahara Presentation Systems, will handle Casio’s Hybrid light source projectors in the UK after the two companies signed a distribution agreement.

Phil Clark, divisional manager of Casio Projectors, said: “Casio is always looking for strategic partnerships that add value for our reseller and end user customers, and promote our pioneering projector range. Sahara Connect’s knowledge and experience of the AV industry are key assets for their business, and together we will help demonstrate the clear cost and performance advantages of Casio’s projectors and light source technology.”

Simon Chidsey, director at Sahara Connect, added: “We’re a relatively new division of an established distributor, but Sahara takes a traditional approach to the AV industry — supporting our customers with the best service and supplying products that really make a difference. Casio Projectors shook up the projector industry with its light source technology, and together we hope to make the AV industry that little bit more exciting and dynamic.”