18.05.15

NanoLumens installs 4K display for Telstra, Australia

AUTHOR: Inavate

NanoLumens has announced the installation of its native 4K 2.5mm display as part of a larger NanoLumens solution at the newly redesigned Telstra Customer Insight Centre (CIC) in Sydney, Australia.

NanoLumens worked with its regional sales representative, Digital Place Solutions, and Portland, Oregon-based design firm Downstream for the project which was spread across three unique zones.

The zones consist of a 300-seat auditorium where the focal point is the NanoLumens NanoSlim Engage 2.5mm native 4K display. The 7.5m x 7.5m display brings high resolution images into the theatre. The centre’s Partnership Hub — a Stonehenge-like assembly of three 4.5-mm pixel-pitch NanoCurve displays (3.02m x 4.3m, 3.02m x 8.3m and 3.02m x 3.46m) that go from floor to a reflective ceiling and create an immersive space for product and services solutions.

The centre’s Insight Ring uses a 1.87m x 7.34m NanoCurve display in 4.5mm pixel pitch, accomplishes an immersive effect within a unique curved space that is enveloped by a circular enclosure that’s suspended at 17 degrees in the centre’s newly created visitor reception area. There, visitors will be welcomed with bits of their own information, such as their names and titles, via RFID-enabled badges given to them by Telstra. Information about products and services useful to them is shown on the same display.

Almir DeCarvalho, vice president of strategic accounts at NanoLumens, said: “All aspects of this project were custom, from the seamless, curved LED walls that make up the Partnership Hub and Insight Ring to the NanoLumens LED Theater Wall — the first 2.5mm LED display capable of receiving a true 4K signal. In collaboration with our partners, we custom-designed and engineered the displays in the United States and prepared them for final assembly by Telstra Ivision across the world in Australia, on time and on budget.”