06.03.09

Monster invades UK

Midwich has brought Monster to the UK, signing a distribution deal with the US based audiovisual connectivity manufacturer.

Lee Baker, business manager at Midwich, said: “Our customers have been urging us to take on a top tier brand for cables and accessories for some time now. Monster is undoubtedly one of the biggest cable brands in the world and this deal will give us access to an extensive range of cables, headphones, audio hardware and power conditioning products.

“The quality and performance of Monster products means that the brand carries a premium price tag. After all, there is no point investing in an expensive system only to ruin it with poor connectivity and cabling. If our customers position Monster as the professional choice, they will be able to make in excess of 40 per cent margin from every sale.”