01.04.11

MIT speakers head to Screenmedia expo

The MIT SENSEable City Lab will join the speaker lineup at Screenmedia expo 2011, May 18 to 19 at London’s Earls Court 2.

The SENSEable City Laboratory is a research initiative launched by the Massachusetts Institute of Technology (MIT). It explores the increasing deployment of sensors and hand-held electronics in the built environment.

MIT SENSEable City Lab will present alongside Arsenal Media, Internet Retailing, Intel, HP, 3M, BroadSign, OVAB Europe, Future Source Consulting, ROI Team, OpenEye, SCG London, Screenreach, Saturn Communications, Akeman Solutions, PQ Media, Kinetic Worldwide, GoldRun and LocaModa.

Christine Outram from the MIT SENSEable City Lab will be presenting in the learning programme (Track 2, Theatre 1, Day 1, 13:30-14:00, “Mash-up metropolis: key trends for the media savvy city”) and Screenmedia Professionals Conference (Day 1, 12:00-12:30, “Worldwide first: Boosting the effectiveness of outdoor advertising”).