Midwich signs up Aqualite and Toshiba

AUTHOR: Inavate

Midwich has expanded its portfolio, signing deals that cover Aqualite’s outdoor displays and Toshiba’s business displays.

Aqualite’s range of IP66 rated weatherproof displays is comprised of 32, 42 and 52-inch size formats with a choice of either LED or conventional backlighting. All screens are fitted with anti-reflective glass, concealed USB and SD inputs, twin digital and analogue tuners, a waterproof cable entry system and waterproof speakers.

Lee Baker, business manager at Midwich, pinpointed pub beer gardens and other outside venues as target markets for the company. Midwich claims it has specified and priced the products specifically for resellers to grasp opportunities presented by the summer sporting calendar.

Midwich will also distribute Toshiba’s Stasia and Regza LCD displays. Baker said he was “delighted” with the exclusive deal, adding: “These products are ideal for business, education, leisure and hospitality applications".