14.03.11

Midwich expands Panasonic deal as IT/AV converge

Midwich is extending its distribution deal with Panasonic to take on the company’s complete portfolio of business and security systems.

The UK distributor already supplies Panasonic projectors and professional displays. The recent deal will see them handle Panasonic’s interactive whiteboards and surveillance systems as well as A4 multifunction printers, professional scanners and fax machines.

Stephen Gerrard, head of systems marketing at Panasonic, said: “The world of business systems is converging. Irrespective of whether they are data, video, voice or image based, systems, they are converging into a single network infrastructure, unrestricted by geography.”

Alex ward, commercial director at Midwich, said: “The partnership gives us and the reseller complete product solutions from one vendor.”

Gerrard added: “Panasonic and Midwich share the same vision of the future direction of IT and AV. A vision of multifunction printers that can send voicemails as email attachments, presentation systems that directly interface with computer and CCTV systems that can integrate with telephony systems.”

Midwich and Panasonic will work together to recruit resellers with the appropriate skill sets to handle the new portfolio.