Medium targets VC with Beyondis buy

AUTHOR: Inavate

Medium, UK based trade-only distributor, has acquired Beyondis in a bid to push further into the videoconferencing market.

Beyondis, a VC focused distributor, will become a trading division of Medium.

Ian Sempers, MD of Medium explained: "Medium has in the past offered VC to its resellers, but we haven't been very active in this area for the past couple of years. We see VC as an area of growth and we want to become a significant player in this market.

"Beyondis has the LifeSize distribution contract plus some high-end, add-on products which makes it the ideal partner to complement our product range and offerings."

Kris Davies, who founded Beyondis in 2007, said the deal with Medium allowed Beyondis to reach further into emerging markets and open new opportunities in the traditional markets, where Medium is well established.

"I decided that Medium is the right company for us because it has a great understanding of what is required to make VC a success.'" said Davies. "Medium's strength is on its reseller structure and its highly qualified field sales representatives, who know their products inside out."

Besides the education, corporate and public services areas, the new VC arm of Medium will be looking at working with telecommunications and IT companies that want to complement their offering by adding video for unified communications.