05.03.14

Manchester United to stream fans' Google+ videos pitchside during live match

Digital production company GrandVisual is working with creative agency Adam & Eve on an innovative Manchester United campaign that will use Google+ Hangouts to beam supporters reactions live to the digital pitch-side boards at it's Old Trafford stadium on 16th March during a match with rivals Liverpool.

Man Utd has partnered with Google in a new digital competition to give football fans the chance to appear pitch-side at Old Trafford on digital screens.

Using Google+ Hangouts, selected fans will have their live video streams shown on the digital pitch-side hoardings during the Liverpool match on 16 March.

Adam & Eve/DDB helped to devise the campaign, Grand Visual provided production and technical build and Essence was the media agency.

'Front Row' aims to inspire fans of the football team around the world to get involved and share their commitment to the team on Google+, using the hashtag #MUFrontRow for their chance to be featured on the perimeter video displays on the day.