Loud Technologies appoints sales director for APAC

AUTHOR: Inavate

Loud Technologies has announced the appointment of Sam Humphries to the position of sales director for the Asia Pacific region. It has also appointed Craig Lewis to the position of sales director for US national accounts.

Humphries will be based in Hong Kong and his duties will include managing sales and support for the entire Asia Pacific region. Humphries joins Loud Technologies after leaving the position of APAC sales manager for Asia Pacific Music Marketing. He has also previously handled the Mackie brand as sales and marketing manager for Musiclink Australia.

Lewis joins Loud from Music Group where he held a number of sales and support positions. His career also includes stints at IK Multimedia, Steinberg and Yamaha. In his new role, Lewis will oversee national accounts for Loud Technologies’ Mackie and Ampeg brands. He will be based in San Diego, California.