15.07.11

Lifesize signs Avnet for UK and Ireland

Lifesize has signed Avnet Technology Solutions to handle its products in the UK and Ireland. The partnership follows recent moves by Avnet to extend relationships with Motorola and Avaya.

Avnet believes LifeSize, an integrated video partner for Microsoft and a video end-point partner for Avaya, will compliment its strategy to strengthen unified communications offerings.

Adrian Studd, unified communications business manager at Avnet Technology Solutions UK, said: "Unified communications represents a huge revenue opportunity which just can't be ignored. Business partners can no longer afford to be niche players. They need to expand and deliver an integrated range of multimedia solutions that create real business value through improved collaboration.

"To help them achieve this, Avnet reviewed the marketplace and opened negotiations with LifeSize, having been impressed with the company's forward-thinking approach and innovative technology. By partnering with Avnet and LifeSize our business partners will be able to leverage the fully trained and dedicated sales, technical and marketing resources within the Avnet UC team. Combining this support with significant market interest in visual communications and collaboration, it will be possible for partners to create new opportunities and revenue streams."

Avnet will install Lifesize technology in its Warrington and Bracknell demonstration facilities. Mobile demonstrations of LifeSize equipment will also be available to business partners.