29.07.19

Italy's Prase named as Absen’s latest distributor

Prase office
above: Prase HQ

LED manufacturer Absen has added Prase Media Technologies into its Value Added Distributor (VAD) network.

The company joins a long list of Midwich Group plc group members from France, the UK, the Netherlands, Germany and Spain, in choosing to begin working with Absen.

The agreement will see Prase, established in 1993, promote Absen LED products in its home region of Italy and provide training for local end users, as well as building showrooms, exhibiting at relevant trade fairs, organising roadshows and so on.

The agreement, effective 1 July 2019, will also strengthen the burgeoning video portfolio of the Veneto-based distributor; a decision taken in direct response to the demands of rental professionals in the area.

“Prase started life as an audio distributor, setting very high standards for ourselves along the way,” said Ennio Prase, managing director and BDM at Prase Media Technologies. “Recently, we have been working hard to build our video portfolio up to meet those same levels and have identified Absen as a perfect partner in this process.”

Prase Media Technologies has a specialised team of engineers in charge of both pre- and post-sales assistance, as well as a dedicated marketing team, nationwide sales team, and up-to-date logistics facilities. The company also works across the install, rental, broadcasting and retail verticals.