ISE Switches halls for more floor space.
After consulting exhibitors and the RAI, the organisers of Integrated Systems Europe have announced a remodelling of next year's event to allow for a 40% increase in stand space.
The new layout sees ISE abandoning the rearmost Halls 6 and 7 of the RAI. Instead, the show will occupy Halls 9, 10 and 11, which are at the front of the convention centre, close to the train station. These will be connected to the existing Halls 1-5 by the new Expo Foyer, a centrepiece walkway that is scheduled for completion later this year.
In addition, the two ‘wings’ of the show will be further connected by conference and seminar rooms – bringing the additional benefit of a more integrated education and exhibition space.
“The new layout effectively gives us two main entrances – one closer for visitors arriving by train, the other nearer to the drop-off points for buses and taxis,” commented Mike Blackman, Managing Director of Integrated Systems Events. “While it is not intended as conventional exhibition space, the Expo Foyer will be an attractive, state-of-the-art walkway – a great way of connecting the halls, and the perfect showcase for some of our industry’s products, such as digital signage.
“Another bonus of the new layout is the integration of our training rooms. This will make it much easier for those attending seminars and conferences to go back and forth to the exhibition area, as and when their schedules dictate," concluded Blackman.
ISE 2009 takes place between 3-5 February.