ISE adds DOOH conference

AUTHOR: Inavate

Integrated Systems Events has announced the addition of a major business conference to the programme for Amsterdam 2009 - The Digital Out Of Home gathering will add new visitors from advertising, media and facilities management sectors.

In response to unprecedented growth in Europe’s digital signage and public display markets, Integrated Systems Events is adding a Digital Out Of Home Business Conference to its programme for ISE 2009. The one-and-a-half day event will be held at the Amsterdam RAI on Monday 2 and Tuesday 3 February – giving Conference delegates the chance to visit the tradeshow floor of Integrated Systems Europe from the Tuesday afternoon onwards.

“The market for Digital Out Of Home (DOOH) media has grown rapidly over the past couple of years, to become one of the most significant areas of new business for the professional AV industry,” comments Mike Blackman, Managing Director, Integrated Systems Events.

ISE’s Digital Out Of Home Business Conference has been developed by three highly regarded specialists with an established track record in the sector: Dr Christoph Köller of innovation management company G&K, display technology consultant Dr Tony Lowe of Lambent Consultancy, and Antoine de Ryckel of visual systems manufacturer Barco.

“DOOH communication is a really hot topic right now, as media agencies and their customers alike seek to take full advantage of its great visual impact, its adaptability, and its versatility,” comments de Ryckel.

“But with so many companies still ‘new to the game’, a lot of questions are there to be answered. What display technologies are available? What kind of network do you need to supply them with content? Which locations are right for a particular message? And, above all, how do you ensure you will get a rapid and significant ROI? These are the issues that will be discussed by our expert speakers and panellists at the ISE Conference.”

Consequently, speakers will come from companies that cover the whole value chain of advertising revenue-based DOOH media: network operators, creative consultancies, media agencies, location owners, local authorities, and brands. This approach will position the Conference as an effective platform for the exchange of experiences and perspectives which are core to the growth of DOOH communications.

The Conference programme will be finalised during the third quarter of 2008, with registration open shortly afterwards.