15.07.09

IS Russia lays out plans for “key event”

Integrated Systems Russia has launched its bid to become a major player on the global AV tradeshow circuit announcing new pavilions, a regional awards programme and an increasing emphasis on education.

The show opens its doors on December 8, 2009 and is organised by Integrated Systems Events and MidExpo. The new attractions are hoped to boost attendance, and increase business opportunities for exhibitors and visitors.
Special pavilions for Russian manufacturers and for conferencing will be accompanied by an enhanced ‘Digital Education’ area featuring real-world room AV solutions. Furthermore the ‘ProIntegration Awards’ programme for the Russian and CIS markets will celebrate best practice in regional systems design and integration. The ProIntegration Awards will be presented at a ceremony during the show’s Opening Reception on December 8.
Mike Blackman, managing director of Integrated Systems Events, said: "After a productive and successful meeting of the IS Russia Advisory Board last month, we agreed to develop the show in a number of directions in order to maximise value for our exhibitors, visitors and supporting associations. The innovations we are now announcing will reinforce IS Russia’s position as a key event in the global AV industry tradeshow calendar, for both commercial and residential systems technologies."
Alyona Burtseva, project manager at MidExpo, added: "The ‘Digital School’ zone was one of the most popular areas of last year’s IS Russia, and we are confident that expanding this area is the right thing to do, as we seek to attract more AV buyers from government education departments, regional authorities, and individual establishments than ever before. Alongside this, our new pavilion for collaborative conferencing reflects the continued growth of this sector in Russia and the CIS, despite the economic slowdown."
This year IS Russia returns to Moscow’s Gostiniy Dvor convention centre – home of the inaugural show in 2007. The show will take place over three weekdays to allow greater flexibility for professional visitors, while the dividing line between IS Russia and MidExpo’s co-located tradeshow, Hi-Tech Building, has now been drawn lengthways down the hall to increase ‘cross-pollination’ of attendees between the two events.
AMX, Christie, Crestron, DIS, Extron, Kindermann, Kramer, Mitsubishi, Projecta, Projectiondesign and Tecom have already confirmed their participation in Moscow. Blackman concluded: "Together with our supporting associations, InfoComm International and CEDIA, and our colleagues at MidExpo, we are thrilled to be able to offer such a well-rounded Russian platform to the global electronic systems and professional AV industry."