IS Events launch into Middle East

AUTHOR: Inavate

Integrated Systems Events and CMPi UAE have announced the launch of a " highly focused" two day trade show for the commercial and residential systems integration industry.

The agreement between both companies was signed in Las Vegas earlier today, the inaugural Integrated Systems Middle East Africa (ISMEA) will take place 23-24 March 2009 at the Abu Dhabi Exhibition Center.

"Just as we successfully partnered with an organisation that had strong local roots when we launched our Russian event in 2007, the partnership with CMPi UAE is designed to ensure that ISMEA benefits from an established operation in the region," comments Mike Blackman, Managing Director , Integrated Systems Events.

As well as a highlly focused two day trade show, ISMEA will feature an extensive program of education and training with the aim of targeting an audience that stretches beyond the AV industry's core channel partners.

"There is a huge appetite in the Middle East and Africa region for these technologies, and professionals are crying out for a fully focused event such as ISMEA.We are delighted to be partnering with IS Events for this launch," adds Chris Fountain, Group Director, CMPi UAE.