24.05.10

InfoComm boosts international appeal

InfoComm is bolstering its appeal to overseas visitors with an International Buyer Programme, supported by the US Department of Commerce.

The programme will offer a range of classes and networking events at the Las Vegas AV exhibition to be held June 9 to 11, 2010. Furthermore, the InAVate sponsored International Business Centre (IBC) will be open to members of the scheme, providing complimentary meeting rooms, wireless internet access and refreshments.

US-based manufacturers should also benefit from the programme, which is designed to connect them with new customers in international markets. The IBP receives support from more than 120 US embassy and commercial service staff around the globe. To join the Programme, InfoComm attendees need to contact the commercial service of their local US embassy or consulate and obtain the relevant code.

Terry Friesenborg, InfoComm’s VP of International Development, said: “Every year, we see growth not just in the number of international attendees coming to InfoComm, but in the number of countries they represent. InfoComm is truly a global show, with an international industry agenda.

“While it is not a requirement for international visitors to join the IBP to visit our show, being a part of the Programme is a great way for attendees to gain extra value from their time in Las Vegas – especially if they are new to the event or new to the US market.

“Additionally, both InfoComm and the US Department of Commerce staff are available for the duration of the show to assist with matchmaking, so that IBP visitors can be put in touch directly with exhibitors whose products and services meet their needs. And our International Reception, which becomes more and more popular every year and which is also free to IBP visitors, is a great way to network and make valuable new contacts in a relaxed setting.”