09.06.09

Genelec opens doors to online community

AUTHOR: Inavate

Active monitoring loudspeaker manufacturer Genelec Oy aims to bring together Genelec users and audio enthusiasts with the launch of an online community.

The Genelec Community allows people to get in touch with fellow users and fans for discussion and sharing experiences of the products and studio work in general. The community now has more than 800 members and Genelec claims it is growing rapidly.

Monthly user stories and technology tips are provided alongside a newsletter posted to registered users. A discussion forum allows users to post their experiences and questions with a direct link to the manufacturer.

“We wanted to create a place for all the Genelec people around the world where they can share experiences and benefit from the knowledge of fellow users in a modern and efficient way”, said Terho Savolainen, marketing manager of Genelec. “Now all of our users and fans have a place for direct contact to the Genelec’s support functions and an easy way to use it. Sharing experiences with other users about the products and getting advice on room acoustics, speaker placement or any other problems people might have with our products is now much more convenient than before.”

“This is only the first step in improving the co-operation between the manufacturer and our end-users. We are working on new ideas all the time and are of course welcoming any suggestions from our worldwide user base,” Savolainen continued.