22.10.10

Gefen partnerships bolster signage offering

Gefen has joined forces with three digital content creation studios in an effort to provide a complete signage service.

Jeffery Casper Productions, MossMedia and Studio1080 will provide Gefen customers with professional graphics.

MossMedia comprises a global network of creative and technical staff and specialises in content creation, interactive applications and brand innovation. The company has created content for brands such as Wynn Las Vegas and Best Buy.

Studio1080 supplies digital signage content creation including concept development and has a background in advertising and television.

John Novak, director of digital signage for Gefen, said: “This level of service provides [customers] with unprecedented opportunities in creating, managing and tracking their campaigns, and further broadens the range of services we can offer.”