Gefen buys European distributor
Gefen, a subsidiary within Nortek's Technology Solutions segment, is strengthening its presence in Europe with the acquisition of its Munich headquartered distribution partner, Gefen Distribution GmbH & Co.
The newly formed Gefen Europe will act as the primary distribution channel for Gefen and Gefen Pro AV Group (consisting of GefenPRO, Magenta Research and TV One) products in EMEA and Russia.
Florian Goebel, the former managing director of Gefen Distribution is now the managing director of the new Gefen Europe sales organisation. The company will continue to be headquartered in Munich, Germany.
"Combining the strengths, reputation and abilities of Gefen and the Gefen Pro AV Group brands will enable us to leverage our diverse technologies in the best possible way to meet a new and exciting future in the EMEA and Russian markets" said Hagai Gefen, president of Gefen. "With Gefen Europe´s dedication to sales, marketing, training and support, we will be able to expand our capacity to perform more effectively in the highly competitive broadcast, commercial and system integration markets."
Gefen Europe will continue to sell as before, using the existing infrastructure and personnel already in operation. Under Florian Goebel´s leadership, Gefen will consolidate distribution partners from the EMEA region and Russia to report directly to Gefen Europe.
"We will be the winning combination for our customers, providing better service and support and will give our dealers and distribution partners more opportunities to grow their relative markets in their countries," said Florian Goebel. "I am looking forward to developing the sales group and sales capabilities of our combined brands around the world."