EMEA videoconferencing gets desktop and mobile boost

A growing EMEA enterprise videoconferencing market will be bolstered by a healthy growth in desktop and mobile solutions according to the International Data Corporation (IDC).

According to IDC research equipment revenues in EMEA will grow 18.5% this year as it is increasingly adopted as part of a UC&C infrastructure and integrated into daily business processes via built in an customisable applications.

"Given the trending of an increasingly distributed workforce within a globally interdependent economy, the business case for videoconferencing has never been clearer," said Melissa Fremeijer, senior research analyst, EMEA Unified Communications and Collaboration. "While the key driver for investing in videoconferencing has initially been the need to reduce travel costs, we find that increasingly companies are interested in the benefits of enhanced team collaboration and effectiveness of meetings."

The research show that video use has moved beyond the conference room meeting to become a mainstay application in such vertical markets as healthcare, education, law enforcement, the legal system, manufacturing, the gaming industry and security and surveillance.

IDC expects the lower tier of videoconferencing solutions in particular (e.g., small workgroups, desktop, and mobile) to attract greater interest from business end users. In addition, IDC expects video-as-a-service (VaaS) cloud offerings to start to gain visibility in 2012 and throughout the forecast period, further adding to companies' interest in video.

Key findings

• In 2011, EMEA videoconferencing revenue grew 20.5% (over 2010) to $809.5 million, making it another strong year for the enterprise videoconferencing market.

• EMEA immersive telepresence revenue, which IDC derives as a percentage of overall videoconferencing revenue, came in at $96.7 million in 2011, a 16.5% decrease in growth over 2010. IDC sees this as further evidence of the trend of videoconferencing pushing down market in the enterprise to a growing segment of desktop workgroup and mobile users.

• Video infrastructure equipment (MCUs, gateways, video network servers, appliances, etc.) grew to $210.7 million in 2011, up 26.3% over 2010. The bulk (62%) of videoconferencing endpoint revenue, which comprises single codec and executive desktop systems, grew 31.8% over 2010 to reach $ 502.2 million in 2011.

• Total EMEA videoconferencing revenue in 2011 was divided among the sub-regions as follows: Western Europe (88.9%), Central Eastern Europe (7.2%), Middle East and Africa (4.0%).