Element Labs targets Europe

LED video technology specialist, Element Labs is ploughing into the European marketplace, appointing Bart Van der Beken as sales director EMEA Entertainment.

Van der Beken, formally of Barco‘s Media & Entertainment division, joins the company just before it opens its Belgian office, another move designed to extend Element Labs‘ reach in Europe. He joined Barco in 2000 where he eventually became international sales director of events for EMEA and APAC.

Marc Van Eekeren, vice president of Worldwide Sales at Element Labs, welcomed the addition of Van der Beken and said: “Element Labs continues to expand its reach and scale worldwide with Bart’s appointment in Europe, who will be working in close cooperation with Claas Ernst, MD for Element Labs Europe. With offices in Germany and the United Kingdom, we will soon be opening our Belgian office to better serve our EMEA customers."