Digital bolsters outdoor ad revenues in UK

Digital revenues from outdoor advertising in the UK were up 62 per cent on last year, according to the Outdoor Advertising Association (OAA).

The figures were taken from third quarter results from 2011. The Association reported that total outdoor revenues for the period July-September 2010 was up 12.4 per cent year on year.

Digital small formats in the retail and leisure environments more than doubled revenue year on year following investment in the sector. Approximately 3000 digital screens now exist in five different environments: roadside, rail, retail, leisure and Underground. Digital revenue made up 11 per cent of all outdoor revenue in the quarter.