DigiCom buys Amscreen Media Networks
Amscreen has completed a deal with Tom Goddard’s out of home business, DigiCom. The acquisition sees the transfer of all marketing and sales operations for the 3,500 screen out of home network.
The sale of the Lord Sugar owned business means DigiCom now commands one of the largest digital screen networks in the UK, reaching 10m adults every week across the healthcare, digital roadside and forecourt retail sectors.
Goddard has a experience in the out of home sector, having held the position of executive deputy chairman at Amscreen, as well as previous roles that include CEO at CBS Outdoor (now Exterion Media). Goddard will maintain his position as group chairman of Ocean Outdoor.
The deal sees DigiCom entering into a partnership with Amscreen who will provide full technology and service support for the advertising screen networks. The existing agreements with the various network partners, including the likes of Tesco and Shell will be managed within DigiCom.
The acquisition follows the news earlier this year of a complete hardware refresh across the entire 2,500 digital roadside screen network to the new ‘Mini-Digital 6 Sheet’ format.
The new screens provide further opportunities to integrate with other media channels and leverage real-time data to offer more relevant, targeted and measurable advertising activity. A full reappraisal of the 650-screen healthcare network is also planned.