Dassault Systèmes to acquire RTT

Dassault Systèmes has announced the signing of an acquisition agreement for an 84% controlling interest in Realtime Technology AG (RTT), a provider of pro 3D visualization software, marketing solutions and computer generated imagery services.

This acquisition of Munich-based RTT will include its software division, known for its DeltaGen, PictureBook, POS Configurator and other solutions, and its marketing consulting services. It will also include subsidiary Bunkspeed, with its line of rendering software. RTT’s list of customers includes Hugo Boss, adidas, Airbus, Audi, BMW, Daimler, Electrolux, Eurocopter, Ferrari, General Motors, Harley-Davidson, Nissan, Porsche, The North Face, Toyota and Volkswagen.
“Our clients express a growing need to fully exploit their 3D digital assets, to transform their marketing and sales as part of their ultimate customer experience,” said Bernard Charlès, president & CEO of Dassault Systèmes, a creator of 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions.
Monica Menghini, executive vice president, industry & marketing, Dassault Systèmes, said: “In today's experience economy, brands demand seamless interplay of 3D design, marketing and sales applications to create high-impact storytelling across all channels.
“Dassault Systèmes values the software and service portfolio that RTT will bring to our 3DEXPERIENCE strategy because 3D marketing, interactive movies and catalogue generators represent the hallmark of successful marketers in the age of experience.”