Clear Channel gets social in UK bars
Clear Channel has rolled out its Socialite project, described as “an urban social network of digital screens”, to pubs and bars across the UK.
The project is a nationwide, in-bar digital portrait network and is designed to deliver high dwell-time for advertisers. ClearChannel has already signed campaigns from 20th Century Fox, Diageo, EMI, HTC and Sky.
Clear Channel worked with partners Revolution and Walkabout to create the network of 180 screens across the UK. The network also includes independent pubs and bars located in large towns and cities with populations of over 150,000 across the country including London, Manchester, Liverpool, Birmingham and Leeds.
Socialite has a weekly audience of 650,000 and is targeted at the youth market and men.
The 40” LCD digital portrait Socialite screens are capable of streaming static, full motion and dynamic video.
According to Rob Atkinson, COO of Clear Channel UK: “Our new Socialite network combines high dwell time with the context, creativity and immediacy offered by digital technology. Advertisers will be able to plan campaigns by location, time of day or special events.”