Christie expands production

Christie has opened a new manufacturing facility in Shenzhen, China in a bid to meet growing demand for its digital cinema projectors.

The company’s Solaria projectors are scheduled to roll off the assembly line in July and production will begin with the CP2220 and CP2210 models, with the CP2230 to follow. The Shenzhen factory will initially feed the Asia Pacific market, freeing up capacity at Christie’s North American plant to increase supply to the rest of the world.

“Assembly in China opens up significant new opportunities and shipping flexibility for Christie that will allow us to better serve all our customers around the world,” said Ihor Stech, Christie's vice-president of Operations. “It is the ideal location because much of our raw materials come from the Asian region, so we can more efficiently convert them to final product. With the initial projectors feeding the markets in Asia, we will also save on import duties. Meanwhile, we can quickly deploy the projectors to meet demands around the world as needed.”

The company already has plans to increase the staff in Shenzhen and to add a second assembly line in the coming months, hoping to double production.

Jack Kline, president and COO of Christie Digital Systems USA, Inc, said: “The two facilities are operating closely together under the direction of Christie’s veteran technical team.”