Christie buys digital signage agency Arsenal Media
Christie has bought Montreal-based Arsenal Media, a digital signage agency specialising in experiential installations, interactive content and strategic digital signage installations. Arsenal Media will become Christie Creative Media Services, operating within Christie's Global Professional Services group.
Founded in 1999, Arsenal Media has worked with such as Viacom, Caterpillar, Nielsen,
Cineplex, Morguard, Freeman XP, Chicago Mercantile Exchange, Gemological Institute of America, TAD Associates and the Montreal Convention Center.
Past collaborations between Christie and Arsenal Media have included the Miami Dolphins' BuzzWall, Sun Life Financial's branded gesture-based display at the Dolby Theatre, and Christie's 24K and 8K lobbies in Cypress, California and Kitchener, Ontario.
As part of the deal, Arsenal Media's co-founder, Denys Lavigne, will join Christie as the senior director, Experience Strategy and Creative Services within Global Professional Services.