06.05.15

CDEC flies 70 to Mallorca for sales conference

UK AV reseller CDEC is hosting its annual sales conference in Mallorca this week.

The three-day convention, to be held in Santa Ponsa, will include a supplier exhibition, team building activities, corporate presentations / strategy sessions and a gala dinner.

CDEC is flying 70 people to the event, including 30 members of its national salesforce and 40 representatives from the industry’s leading distributors, manufacturers and the AV press. The companies in attendance will be able to showcase and demonstrate their latest products at the supplier exhibition to both CDEC’s salesforce and the AV journalists.

More than £100,000 worth of equipment has been shipped over to the island to be set up by CDEC’s warehouse operations team. The coincidental timing with the UK general elections has prompted CDEC to apply a democratic theme to the team building activities, in which the teams will be split into five parties and the winners will be voted for via a ballot box. The gala dinner will take place at sea-front celebrity haunt, Mood Beach Club. CDEC and guests will also be given an official welcome to the island by Radio One Mallorca’s breakfast show.

Toni Barnett, MD of CDEC, said: “Our annual sales conference allows us to further develop strong working partnerships with our suppliers. The exhibition ensures that our experienced salesforce are fully appraised of the latest technologies and product developments for the benefit of our customers.
"The conference is also an excellent platform for team building, bringing colleagues based across the country together and increasing motivation and morale. We also like to reward our hardworking staff for their brilliant performance after what has been our best year to date.”

The manufacturers and distributors that will be in attendance include AudioLogic, BENQ, Casio, Epson, Extron, Hitachi, Iiyama, InVentry, Just Lamps, Loxit, Maverick, Midwich, NEC, OneLan, Panasonic, Promethean, Sahara, Samsung, Sony and Steljes.