BP contract paves way in Europe for Amscreen

AUTHOR: Inavate

Amscreen is expanding outside of the UK and will extend its digital media network throughout Europe after signing a deal with BP Europe SE.

The contract will see digital signage screens installed in forecourts across the continent starting with Germany, Poland, Luxembourg, Switzerland and Austria.

Amscreen claims the decision to expand its forecourt network to Europe will see its audience increase to 40 million a week. This exclusive five-year deal will also see BP UK extending its partnership with Amscreen for a further five years.

Jurgen Bloemers, marketing and cards director Europe at BP, said: "Following on from the success of our partnership with Amscreen in the UK, it made perfect sense to mirror this onto our forecourt network across Europe.”

Simon Sugar, CEO of Amscreen, added: "We are really excited about our expansion into Europe. After an encouraging two years in the UK we are keen to further develop the network and this deal with BP is a perfect starting ground to mark our entry onto the European market.”

He added: “This is just a start for us in Europe and we will be announcing other European forecourt partnerships in the coming months."