12.10.15

Bosch establishes Asia Pacific customer experience centre in Singapore

AUTHOR: Inavate

Bosch Security Systems has established a customer experience centre in Singapore for the Asia Pacific region. The experience centre is located in the Robert Bosch headquarters (SEA) building in Bishan.

The objective behind the move is to create a space to display the latest Bosch technologies and to give end-users a chance to gain first-hand experience with the solutions. At its opening the experience centre showcased safety and communications products currently available.

The highlight of the products shown included the latest Electro-Voice EKX12P and EKX15S subwoofer along with a 4K IP camera with enhanced tracking and low-light performance. Other solutions displayed with the Bosch DCN Multimedia and RTS keypanels.

Steeman, vice president of Bosch Security Systems Asia Pacific, commented: “The versatility of this Experience Centre will allow Bosch to demonstrate the latest products and solutions to various groups of stakeholders from project specifiers and consultants to end users. The Centre is a highly visible representation of Bosch Security’s commitment and investment in the Asia Pacific market.”

At the inauguration of the customer experience centre, Bosch also took the opportunity to share information and data regarding its performance in the region for 2015. Over the last nine months, Bosch has managed to achieve 10% growth in the ASEAN region. It will continue to focus on increasing sales in the area till the end of the year.

Biswas Surajit, vice president for ASEAN sales, said: “Growth in the region is being driven by infrastructural investment, manufacturing and increase in tourism. Bosch intends to be present to leverage this growth.” In ASEAN Bosch has experienced a 65% growth in Malaysia after a disappointing 2014. The numbers were achieved by a shuffling of partners. Philippines, where Bosch opened up a country sales office in April 2015, is also a country where Bosch hopes to see growth in the future.

Surajit said: “The focus on growth for Bosch is rooted in facts. Countries in the AEAN region grow by 7% to 10% annually. So in order to realistically grow market share and stay ahead of the competition, we need to be targeting 15% to 20% growth.”