Biamp expands in Middle East

Biamp Systems has appointed Ahmed Sabra as technical projects manager, Middle East. As part of the applications engineering group, Sabra’s responsibilities will include providing technical assistance to Biamp customers, consultants, and sales representatives, as well as leading the company’s training efforts throughout the region.

A native of Jordan, Sabra possesses experience in the Middle East AV market and will use that expertise to provide assistance to customers in both Arabic and English.

"Ahmed’s appointment is essential to Biamp’s commitment in serving the Middle East and he will act as the primary liaison for all projects in the region as well as spearhead our training program," said Martin Bonsoir, EMEA applications engineering manager for Biamp.

Prior to joining Biamp, Sabra worked as technical services and customer care manager for BCI for Communication & Advanced Technology, where he oversaw the AV, physical security, and unified communication departments. Previously Sabra held positions at Green System Technology in The United Arab Emirates and Technolinks in Jordan. Sabra holds a Bachelor of Science in Mechatronics Engineering from Hashemite University in Jordan.